I read an article today about Google adding social networking features to gmail. I've been exposed a little via their social interface for the reader tool, allowing me to share my top picks and receive friends top picks.
Seems logical, and minimalist. I would be tempted to use the features if well done, as I already use Google Docs, gmail, google voice, and other google services and think they are mostly well done. They also don't seem to undergo radical change (even the ones that are in "beta" like gmail for 5 years) like facebook every 5 months infuriating people.
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